Podcast Discovery Workbook · Part 1 of 2
Let's find your podcast.
This isn't a test — it's a conversation starter. Answer as honestly as you can. Messy, half-formed ideas are exactly what we're looking for.
You don't need a show name. You don't need a polished concept. You just need to share a bit about who you are, what you care about, and why you want to do this.
We'll figure out the rest together on your first call.
Time to complete
15–20 minutes
When you're done
Email it to your coach
Your Name
Your Email
Date
Question 1
Why do you want to start a podcast? What's pulling you toward this?
No wrong answers — could be business, creativity, community, legacy, curiosity. What's the real reason?
Question 2
What topic, world, or space do you live in?
What do you spend your time doing, thinking about, or talking about? This could be a profession, a passion, an industry, or a lifestyle.
Question 3
What do you know, believe, or do differently from most people in your space?
What's your take that others might not have? What do you see that others miss? Even if it's hard to articulate — give it a try.
Question 4
Who do you imagine listening to this show?
Describe the person. Think about who they are, what they're going through, what they care about. A specific picture is more useful than a broad demographic.
Question 5
What do you want a listener to feel, think, or do after hearing your show?
What's the experience you want to create? What would make you feel like it worked?
Question 6
What would make this podcast a success for you?
Think about what winning looks like — personally, professionally, or creatively. Be honest. There's no wrong ambition here.
Question 7
Are there any podcasts you love or feel inspired by? What do you like about them?
These don't have to be in your topic area. What shows make you think "I want to make something like this"?
Question 8
Do you have any early ideas? Names, angles, formats, vibes — even half-formed ones?
Throw everything at the wall here. Nothing is too rough or too weird. This is exactly what your first call is for.
Question 9
Is there anything you're worried about or want us to know before your first call?
Concerns, constraints, things you feel unsure about — sharing them upfront means we can address them together.
You're all set.
That's the thinking most people never do before they start. You're already ahead.
Hit Send to Coach and your answers go straight to us. We'll review everything before your first call.
twistedspurmedia.com